Buyer Self-Service Experience
Buyers now drive their own journeys, favoring fast, self-guided experiences over long, linear funnels and SEO-heavy pages. The most effective B2B sites deliver short, human-centered content that answers questions quickly, supports independent decision-making, and reduces dependence on sales handoffs. This shift rewards clear navigation, concise formats (snackable articles, videos, calculators), and progressive disclosure that reveals detail only when buyers want it. Embracing brevity and empathy not only speeds conversions but builds trust—so rethink content length, simplify paths, and design for moments of independent choice to meet modern buyers where they already are.
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Human Video
1 insights contributedFounded by a filmmaker, driven by authentic human stories In a world of slick, corporate marketing, we believe the most powerful voice is the one that's real. Human Video was founded on a simple premise: that authentic, unscripted stories from real people create the most genuine connection.
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